![]() ![]() This sends out a harmful message to women and young girls that our looks are the most important thing about us and that if we do not fit into society’s pre-fixed standards of physical beauty, we are deemed unattractive and therefore have to change our physical appearance in order to be accepted. In the eyes of society, she is now a more acceptable version of herself. We’re now expected to believe that Mia’s make-over has transformed her so much that she is no longer the self-conscious, socially awkward, clumsy person she was before. ![]() 4 5 Although many types of films may be directed toward a female audience. They generally tend to appeal more to a younger female audience and deal mainly with love and romance. The Chick Flick is a genre of movie which is nebulously defined, not by its content so much as its market, namely women. It is only after this ‘transformation’ that other people begin to notice and respect her. The term chick flick originates from a genre created primarily by men in the 1930s, which was named womans film. Chick flick is a slang term, sometimes used pejoratively, for the film genre catered specifically to womens interests, and is marketed toward women demographics. As part of her makeover, Mia ditches the glasses and curls in favour of straight hair, make-up and contact lenses. Because Mia is apparently so plain, she easily blends into the background and is essentially invisible to everyone around her. quote Ive seen it, my problem with it, is that it has way too many chick flick cliches. When we are first introduced to Mia, we witness her frizzy hair, unruly eyebrows, thick glasses and braces. The one good thing is a good chick flick usually has at least one good looking gal to hold your attention. The entire premise of the film is that Mia is in need of a makeover. ![]()
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